While setting an asking price may seem like a simple task, it’s actually one of the most important pieces in the home selling process. Determining the perfect asking price is a balancing act; while — of course — you want to receive top dollar for your home, the optimal asking price should be based on what the local market will bear. Why? Because demand sets price.

We’ll help you set an appropriate asking price for your home that’s not too high — so as to discourage potential buyers — or too low, so as to reduce your profit. In order to determine fair market value, we’ll conduct a comparative analysis of your home and other, similar properties that have sold recently in your local area. After factoring in local market conditions such as the absorption rate and available inventory, as well as the condition of your home, we’ll help you decide on an asking price that’s just right.